Apple

Sculley Forces Out Jobs

Jobs & Sculley 1985April 11, 1985

Almost exactly 2 years after joining Apple, John Sculley, asks Steve Jobs to step down as head of the Macintosh division at an Apple Computer board meeting. With the backing of the company’s other executives, Jobs is stripped of nearly all responsibilities at Apple. While Jobs retains the title of Chairman, he has no authority and eventually leaves Apple.

John Sculley Joins Apple

Jobs & SculleyApril 8, 1983

John Sculley is named president and CEO of Apple Computer after Steve Jobs convinced him to leave his position as president of PepsiCo. While Steve Jobs wanted the position of president for himself, then-CEO Mike Markkula did not think Jobs was ready to take on that responsibility.

Jobs wanted Sculley based on his success growing Pepsi’s marketshare against Coke. He wanted that same type of marketing success for Apple against IBM. Part of computer industry lore, Jobs reportedly asked Sculley, “Do you want to sell sugar water for the rest of your life or do you want to come with me and change the world?”

Ultimately, Sculley and Jobs entered into a power struggle, Sculley convinced Apple’s board of directors to strip Jobs of all power within the company, and Jobs left Apple. One has to wonder how the computer industry would be different today if Steve Jobs had been given lead of his company in 1983 instead of Apple opting for “adult supervision”. Recent history with companies such as Facebook, Google, and even Apple since Jobs’ return, has shown that visionaries can make great leaders of technology companies.

 

Microsoft’s First Hardware Product

Z-80 Card AdApril 2, 1980

Microsoft announces its first hardware product, the Z80 SoftCard. The SoftCard is a microprocessor that plugs into the Apple II personal computer allowing it to run programs written for the CP/M operating system. CP/M was a very popular OS for early personal computers along with much of the software written for it. In particular, the word processor WordStar is so popular that people will purchase the SoftCard and a companion “80-column card” just to run it on the Apple II. At one point, the SoftCard product will bring in about half of Microsoft’s total revenue. It will be discontinued in 1986 as CP/M’s popularity waned.

 

A is for Apple

Original Apple LogoApril 1, 1976

The Apple Computer company is formed by Steve Jobs and Steve Wozniak in order to sell their personal computer kits, later known as the Apple I computer, launching the personal computer revolution. From this point on, the word “Apple” is associated as much for computers as it is for fruit.

Mac OS X is Born

Early Mac OS X LogoMarch 24, 2001

Mac OS X 10.0, the first public version of Mac OS X, is released. The code name for this release was Cheetah, although Apple did not start using the code names for marketing purposes until Mac OS X 10.3, Jaguar.

Apple Sues Microsoft for Copyright Infringement

Apple v MicrosoftMarch 17, 1988

Apple Computer famously sues Microsoft Corporation for copyright infringement in its Windows operating system. Apple eventually lost the lawsuit in 1995.

On The First Day …

Apple I AdMarch 1, 1976

Steve Wozniak completes the basic design for the circuit board of a (relatively) easy-to-use personal computer. The next day he shows it to the Homebrew Computer Club, which Steve Jobs attends. Jobs realizes the potential and convinces Wozniak not to give away the schematics but instead produce printed circuit boards to sell. The two Steves form a company, which they name Apple, and Wozniak’s design becomes the basis of the Apple I computer. The rest, as they say, is history.

 

Disney CEO Claims Apple Encourages Theft

Michael EisnerFebruary 28, 2002

Disney CEO Michael Eisner testifies at a Senate Commerce Committee hearing in Washington, D.C., on the protection of digital content from piracy. Eisner lobbies for sterner enforcement of copyright laws, claiming that Apple Computer advertisements for the iPod encourage copyright violations. “Rip. Mix. Burn. … they can create a theft if they buy this computer.”

A little over 3 years later, Eisner was later replaced as CEO by Robert Iger, who quickly arranged the buyout of Pixar Animation Studios, of which Steve Jobs was CEO. This move made Steve Jobs Disney’s largest shareholder and a member of Disney’s board. I guess it’s a small world after all!

Apple Discontinues the Newton

Apple Newton MessagePadFebruary 27, 1998

Apple Computer announces that it will discontinue development of the five year-old Newton Operating System and all of its Newton OS-based products, including the MessagePad series and EMate 300. Apple will focus on developing the Macintosh, which is once again left as Apple’s only computing platform … at least until the iPod, iPhone, and iPad come along.

 

Apple Sells 10 Billionth Song

iTunes LogoFebruary 25, 2010

Apple announces that its has sold its ten billionth song through its iTunes Store. The ten billionth song, “Guess Things Happen That Way” by Johnny Cash, was purchased by Louie Sulcer of Woodstock, Georgia, whom Apple awarded a US$10,000 iTunes Gift Card. It took Apple over five years to sell its first five billion songs but only a year and a half to sell its second five billion songs.