July 30, 1979
Apple begins work on the Lisa, which would become the world’s first commercial computer with a graphical user interface. Originally intended to sell for $2,000 and ship in 1981, the Lisa is delayed until 1983 and sells for $10,000. Utilizing technology that is ahead of its time, the high cost, relative lack of software, and some hardware reliability issues ultimately sink the success of the Lisa. However, much of the technology introduced by the Lisa influenced the development of the Macintosh as well as other future computer and operating system designs.
July 21, 1999
Apple introduces the iBook laptop, the first mainstream computer designed and sold with built-in wireless networking.
July 19, 2000
Apple introduces the G4 “Cube” Power Macintosh. At the time of introduction, it was one of the smallest desktop computers ever produced. While not considered a commercial success, it did find a small, dedicated following and it was a foreshadowing of future Apple designs.
July 9, 1997
Apple Computer announces the resignation of Gil Amelio as CEO. Having been ousted by the board of directors, Amelio’s departure paved the way for Steve Jobs to re-take the helm of Apple. Ironically, it was Amelio who brought Jobs back into the fold of Apple by purchasing Jobs’ company NeXT to use as the basis for the next Mac operating system.
June 29, 2007
Nearly 6 months after it was introduced, Apple’s highly-anticipated iPhone goes on sale. Generally downplayed by Old Word Technology pundits after its introduction, the iPhone was greeted by long lines of buyers around the country on that first day. Quickly becoming an overnight phenomenon, one million iPhones were sold in only 74 days. Since those early days, the ensuing iPhone models have continued to set sales records and have completely changed not only the smartphone and technology industries, but the world as well.
June 6, 2005
In a keynote address at Apple’s Worldwide Developers Conference, Steve Jobs announces that Macintosh computers will transition from PowerPC to Intel processors and demonstrates Mac OS X running on a computer with an Intel Pentium 4 processor. Jobs revealed at the time that Apple had been secretly preparing for a possible transition to Intel for many years. Unbeknownst to the public, for every version of Mac OS X released, Apple actually had prepared a version running on an Intel processor. By making the transition to Intel, Apple paved the way for the resurgence of the Macintosh computer by making it more compatible with software for Microsoft Windows.
June 5, 1977
The original Apple II computer goes on sale. The Apple II featured an a 1MHz MOS 6502 processor, an integrated keyboard, a built-in BASIC programming environment, expandable memory (4K expandable to 48K), a monitor capable of color graphics, a sound card, and eight expansion slots. To include all these features in one discrete unit was highly innovative and the reason it is considered the first practical personal computer. However, in the spirit of the original computer hacker, the Apple II was also available as a circuit-board only, without keyboard, power supply, or case. A couple of years later, the combination of the Apple II series and the first “killer app” of the business world, the VisiCalc spreadsheet program, popularizes personal computers among business users. This sudden success of the “home computer” in the business world surprises established technology companies and eventually leads IBM to scramble to develop their IBM PC.
May 29, 1992
At the Consumer Electronics Show (CES) in Chicago, Apple Computer CEO John Sculley first announces the coming release of the Newton personal digital assistant to a group of reporters, explaining that the Newton “is nothing less than a revolution.” Although there was not a fully functioning prototype available, the Newton technology is demonstrated, including how to order a pizza by moving topping icons onto a pie and then faxing the order from the device.
The Newton is Apple’s first major new product line since the Macintosh was released eight years earlier. The Newton unveiling generates immediate buzz, but due to several factors, Sculley’s announcement will ultimately be considered a major mistake. The announcement itself tipped the company’s hand to its competitors and wildly inflated consumer expectations. The Newton’s release was delayed until August of 1993, and when it was released, it was not as user-friendly as expected. Specifically, the core hand-writing recognition feature was widely criticized as buggy and inaccurate. While the technology was greatly improved in subsequent revisions, the Newton never gained much commercial success, and shortly after his return Steve Jobs discontinued the Newton in 1998.
May 19, 2006
Apple opens their second store in New York City, a 20,000 square-foot shop at the underground concourse of the General Motors building at 767 Fifth Avenue. Open 24-hours a day, the shop is visible at street level through a 32-foot glass cube. Designed by Apple’s CEO Steve Jobs at a cost of $9 million, people stood on line for hours prior to the store’s opening.