Apple

May 19, 2006

Apple opens their second store in New York City, a 20,000 square-foot shop at the underground concourse of the General Motors building at 767 Fifth Avenue. Open 24-hours a day, the shop is visible at street level through a 32-foot glass cube. Designed by Apple’s CEO Steve Jobs at a cost of $9 million, people stood in line for hours prior to the store’s opening.

May 19, 2001

Apple Computer opens the first two locations of their new retail stores in McLean, Virginia and Washington, D.C. In the first weekend of opening, the stores will attract 7,700 shoppers and will sell a combined $599,000. While ridiculed by many technology “experts” at the time, the Apple Stores have been insanely successful and was one of the key reasons for Apple’s resurgence in the 2000’s.

May 19, 1980

At the National Computer Conference in Anaheim, California, Apple Computer introduces the Apple III. It is the company’s first attempt at a business computer, its first departure from the Apple II architecture, and it will also become Apple’s first real failure. Apple expects the Apple III to be released in July, but in one of the worst cases of delay in tech history, the system wouldn’t reach stores until January. Once released, the Apple III will be plagued by component failures that would ultimately lead to large recalls. The Apple III never recovered from it’s original negative reception and was discontinued by Apple in 1984

May 15, 2001

Apple Computer announces plans to operate a chain of retail stores, opening twenty-five retail stores in the United States by the end of the year. Steve Jobs holds a commemorative press event at Apple’s first store in the second level of Tysons Corner Center to make the announcement. The store, along with a second location in Washington, D.C. will open on Saturday, May 19. At the time, Apple’s plan was generally derided by technology “experts” as doomed to failure. On this, their anniversary date, Apple’s retail stores are now considered one of the catalysts to Apple’s tremendous growth.

May 13, 1991

The System 7 operating system for the Macintosh is released, the second major upgrade to the Mac OS since 1984. One of the major features included in System 7 is built-in cooperative multitasking. System 7 also introduces the concept of “aliases”, which will later be copied as “shortcuts” in Microsoft Windows 95. System 7 was the first Mac OS that I personally became familiar with, and it was the foundation of future Mac OS versions until the release of Mac OS X almost exactly 10 years later.

May 6, 1998

At the Flint Center Theater, the same place where the Macintosh  was first unveiled in 1984, Steve Jobs introduces the original iMac. This iMac was later referred to as the “Bondi Blue”, after the color of its case (named for a beach in Australia). According to Jobs, the iMac is “the Internet-age computer for the rest of us.” By reimagining and reintroducing the simplicity of the all-in-one computer that was the hallmark of the original Macintosh 14 years earlier, Apple was banking on the ease-of-use of the iMac to attract many people to the Macintosh platform who wanted to make use of the still emerging Internet. Originally slated to be available in ninety days, it will actually be released on August 15th. In the meantime, Apple will book an unprecedented 150,000 orders before its release, marking the beginning of Apple’s renaissance. With its colorful design, the iMac ended the trend of the beige personal computer and even influenced the design of products outside the computer industry. It also ushered in the era of Apple adding the letter “i” to just about every product it created for a time. But hey, Apple eventually became the world’s most valuable company, so who’s arguing?

I remember helping my uncle buy an original iMac at a computer store in St. Louis (I think it was CompUSA but I don’t remember for certain now). I believe there were only a total of 15 iMacs for sale so we had to get there early to make sure we got one when they officially went on sale. There was a lot of fanfare and excitement in the air. I knew this was a big deal for Apple at the time, but little did I know exactly just how important an event this was in technology history. Plus I was a little jealous of my uncle for being able to get an iMac but at least I would be able to experience it when helping him set it up.

April 24, 1984

On the same day in 1984, Apple introduces the Apple IIc computer, announces Mac sales numbers, and discontinues the Apple III line.

The Apple IIc was Apple’s first attempt at a portable computer. Dealers place orders for more than 52,000 units on the first day. Apple also announces that over 60,000 Macs have been sold since their introduction in January that year. In contrast, the Apple III line only sold an estimated 120,000 units in the four years since it was introduced, losing Apple about $60 million dollars.

April 12, 1976

Ronald Wayne, one of the three co-founders of Apple Computer, leaves the company just eleven days after it was established, selling his ten percent share for $800. In his short time with the company, Wayne illustrated the first Apple logo, wrote the company’s partnership agreement, and wrote the manual for the Apple I. He choose to leave the company because the partnership agreement imposed unlimited personal liability on all three co-founders, regardless of which partner incurred the debt. Unlike Jobs and Wozniak, 21 and 25, Wayne had personal assets that potential creditors could seize. The failure of a slot machine company he had started five years earlier also contributed to his decision to exit the partnership. Wayne would later say that, “Either I was going to be bankrupt or the richest man in the cemetery.” By 1982, a ten percent share of Apple Computer was worth US$1.5 billion. And in 2010 it was worth $22 billion. They say hindsight is 20/20 … or perhaps $22 billion?