Apple releases iTunes 4.9, the first version of iTunes to incorporate Podcast subscribing and listening. Podcasting was a growing phenomenon and Apple realized it could both help build the medium and also become the defacto Podcast standard by linking it to its incredibly popular iTunes and iPod platforms. On this date there were 3000 Podcasts available in the iTunes directory. Apple’s move paid off and as of 2021 there were over 2 million Podcasts listed in the Apple Podcast Directory. Apple’s Podcast platform is still considered the standard on which podcasters should publish their shows.
There was an up and coming Podcast directory named Odeo at the time. Given Apple’s move Odeo suddenly became irrelevant. However, the people behind the company shifted focus and soon created a new service called Twttr, soon to be renamed Twitter. Isn’t it so interesting the way technology history weaves itself?