April 1, 2004
The now ubiquitous Gmail service is launched as an invitation-only beta service. At first met with skepticism due to it being launched on April Fool’s Day, the ease of use and speed that Gmail offered for a web-based e-mail service quickly won converts. The fact that Gmail was invitiation-only for a long time helped fueled a mystique that those who had a Gmail address were hip and uber-cool. Those of us who are actually hip and uber-cool didn’t mind, of course, as those types of things don’t bother hip and uber-cool people.