The First Practical Electric Razor

March 18, 1931

Jacob Schick’s 2nd commercial design of an electric razor goes on sale. His first attempt, which went on sale in 1929, was an awkward design with the electric motor connected by a cable to the shaving head. Not surprisingly that model didn’t sell well. Schick had to mortgage his home to keep his company going. This new version put the motor inside the shaving head making it much more convenient. Even though it went on sale during the Great Depression, Schick managed to sell 3000 units that year at $25 each (close to $400 in today’s money) and 1.5 million by 1937, creating the electric razor industry.