Microsoft Word 1.0 for DOS
September 29, 1983
Microsoft releases their first software application, Microsoft Word 1.0. For use with MS-DOS compatible systems, Word was the first word processing software to make extensive use of a computer mouse. Not coincidentally, Microsoft had released a computer mouse for IBM-compatible PCs earlier in the year. A demo version was also included for free with a copy of PC World magazine, marking the first time a floppy disk was included with a magazine.
Apple Asks Us to Think Different
September 28, 1997
Just a little over two weeks after naming Steve Jobs interim CEO, Apple launches their “Think Different” ad campaign. Designed to reintroduce the Apple brand, the campaign was nearly universally praised by the press, general public, and advertising industry, winning several awards along the way. Looking back in context, Think Different was the symbolic start of Apple’s resurgence from near-collapse in the 1990’s into the most valuable company in the world.
The campaign was anchored on the now-famous prose commonly called, “Crazy Ones“, which was narrated by Richard Dreyfus in the commercial most people are familiar with. It is commonly thought that Steve Jobs wrote Crazy Ones, but in fact it was written by Rob Siltanen and Ken Segall who worked at Apple’s advertising agency, TBWA/Chiat/Day. Read more about the history of the Think Different campaign.
http://www.youtube.com/watch?v=nmwXdGm89Tk
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.
Apple Passes $500 Billion Valuation
February 29, 2012
The stock value of Apple, Inc. surpasses $500 billion, setting a new record for the company which was already the world’s most valuable company at the time. This day marks a milestone on the historic run for the company from near-bankruptcy in the 1990’s to one of the most, if not the most, dominant technology company in recent history. Apple would later become the first company in history to surpass $700 billion in value in February 2015.
Tokyo Skytree Completed
February 29, 2012
Construction of the Tokyo Skytree broadcast tower, delayed two months due to the 2011 Japan earthquake and tsunami, is completed on leap day – February 29th, 2012. The Tokyo Skytree is the tallest structure in Japan and the world’s tallest tower.