Apple

January 6, 2004

Apple Computer introduces the first variation of the iPod line, the iPod Mini. The iPod Mini began the trend for Apple to introduce smaller iPods that were (often) cheaper but could hold just as many (or more) songs than the previous generation larger iPods. As the underlying technology improved, such as the availability of the smaller hard drive in the iPod mini and eventually affordable flash storage in the future iPod Nano, Apple continued to push iPod technology forward ensuring that they remained the dominant force in the digital audio player market.

January 3, 1977

Less than one year after its founding, the world’s first personal computer company, Apple Computer, Inc. is incorporated. Pictured is the original Apple Computer, Inc. logo from 1977. The “Rainbow Apple Logo” was used through 1999.

December 20, 1996

In a surprise move at the time, Apple Computer Inc. announces their intention to purchase Steve Jobs’ company, NeXT, and bring Steve Jobs on board as an advisor to CEO Gil Amelio. The purchase was completed on February 4th of the next year and brought with it the core technology that formed the basis of the future Mac OS X operating system, which itself is the foundation of the iOS operating system that runs the iPhone, iPad, and iPod Touch. Along with the leadership of future CEO Steve Jobs, the resurgence of Apple in the 2000’s and the emergence of The New World of Technology can be traced back to this major event in technology history.

December 12, 1980

Apple Computer holds their initial public offering, selling 4.6 million shares at $22 per share and turning more than 40 Apple employees and investors into instant millionaires. With the stock value closing at $29, the market capitalization puts the company’s worth at $1.778 billion. Stock held by Steve Jobs is worth $217 million, Steve Wozniak $116 million, and Mike Markkula $203 million. This was the largest IPO in the US since the Ford Motor Company in 1956. Oh, to have gotten a piece of that fruit company back then!

December 6, 1994

Apple sues the San Francisco Canyon Company alleging they helped Intel and Microsoft steal code developed under contract for QuickTime for Windows.

Apple first released QuickTime for the Macintosh in December 1991 and then contracted the San Francisco Canyon Company to port QuickTime to Windows in 1992. Microsoft’s competing Video for Windows technology was not as advanced as Apple’s QuickTime, even when it came out a year after QuickTime. In 1993, Intel hired the San Francisco Canyon Company to help them optimize their own video technology. Later in 1993 Intel and Microsoft combined their efforts to improve Video for Windows, releasing a version that was significantly improved and roughly matched the quality of QuickTime. Apple discovered that code developed by the San Francisco Canyon Company for QuickTime was also present in the improved version of Video for Windows and sued the San Francisco Canyon Company in 1994. In 1995 Apple expanded the lawsuit to include Intel and Microsoft, claiming that the companies knowingly used the San Francisco Canyon Company to help them steal the QuickTime code. It was later revealed that Apple was threatening Microsoft with a multi-billion dollar lawsuit, that was famously settled by Steve Jobs and Bill Gates in 1997. This settlement is now believed to have helped Apple survive long enough to transform themselves in the 2000’s, ushering in the mobile device revolution and The New World of Technology.