A Crazy Day for Apple

April 24, 1984

On the same day in 1984, Apple introduces the Apple IIc computer, announces Mac sales numbers, and discontinues the Apple III line.

The Apple IIc was Apple’s first attempt at a portable computer. Dealers place orders for more than 52,000 units on the first day. Apple also announces that over 60,000 Macs have been sold since their introduction in January that year. In contrast, the Apple III line only sold an estimated 120,000 units in the four years since it was introduced, losing Apple about $60 million dollars.