Pets.com Put to Sleep

November 7, 2000

After only 2 years in business, Pets.com shuts down operations. Cited as one of the biggest failures of the dot-com bubble, Pets.com was able to gain significant brand recognition through its extensive marketing campaign and sock puppet mascot, but lost money due to an unsustainable business plan. Ironically, the company’s best selling product was its sock puppet. And yes, I own one.