Microsoft Zune who?
Microsoft releases their Zune media player, intended to compete with Apple’s iPod. Hailed by some as an “iPod-killer”, the only killing done was by Microsoft less than 5 years later when they ended production of the Zune brand. Otherwise known as simply another media player to fall to the iPod behemoth, the Zune is considered a spectacular failure when taking into account the weight of the Microsoft brand at the time. The Zune’s lack of success foreshadowed of the decline of Microsoft in The New World of Technology, once Apple introduced the iPhone and iPad effectively ending the PC Era.
November 12, 2000
Bill Gates demonstrates a functional prototype of a Tablet PC. Microsoft claims “the Tablet PC will represent the next major evolution in PC design and functionality.” However, the Tablet PC initiative never really takes off and it isn’t until Apple introduces the iPad in 2010 that tablet computing is widely adopted.
In my opinion, Microsoft’s failure with the Tablet PC initiative was threefold. First, they simply tried to adapt Windows, an operating system designed for use with a keyboard and mouse, for use with a touchscreen/pen interface. Users never really warmed up to the awkward hybrid interface. Second, by their own words they were “incorporating the convenient and intuitive aspects of pencil and paper into the PC experience.” Rather than innovating, it appears to me that Microsoft was moving backwards by trying to graft an older paradigm (pencil and paper) onto a computer. It’s one thing to create an app or peripheral that mimics pencil and paper – it’s another to base an entire technology initiative around it. Finally, Microsoft left the design of the hardware to their OEM partners, most of whom are not especially well-known for innovating designs. Most Tablet PCs were considered too big, heavy, and expensive, plus the required pen/stylus was prone to loss. All of these factors left many Tablet PCs collecting dust if they were sold at all.
November 10, 1983
Microsoft formally announces Windows, a graphical user interface for Microsoft DOS-based systems. Bill Gates promises that Windows will ship by April of 1984. However, in true Microsoft fashion, Windows 1.0 doesn’t actually ship until November 1985. While Windows 1 and Windows 2 saw limited usage, it wasn’t until Windows version 3 that Windows began to see widespread acceptance.
IBM and Microsoft formally sign an contract whereby Microsoft will create an operating system for the in-development IBM PC. During the summer of 1980, IBM was originally interested in licensing the popular CP/M operating system, but the inability to come to an agreement with Digital Research led IBM to ask Microsoft if they could develop an operating system similar to CP/M. Microsoft was already going to work with IBM to deliver their BASIC programming language for the IBM PC, but they did not have an operating system. However, Microsoft knew that a small company named Seattle Computer Products had developed an operating system similar to CP/M called QDOS, for Quick-and-Dirty Operating System. Microsoft suggested to IBM that QDOS could work as the IBM PC’s operating system. IBM asked Microsoft to license and further develop the operating system, which led to the formal contract on November 6, 1980. After the contract was signed, in December 1980 Microsoft would license the QDOS operating system to begin development of the IBM PC version. In July of 1981, just weeks before the IBM PC would ship, Microsoft purchased full rights from SCP for what was now called 86-DOS. IBM PC-DOS was the name of the operating system that would ship on the IBM PC, but it was Microsoft that wholly developed the operating system after acquiring it from SCP.
Microsoft shrewdly included a clause in the agreement that allowed them to sell the operating system to other companies under the name MS-DOS. It was this clause that changed the course of technology history, opening the door for Microsoft to become the dominant technology company of the PC era. Microsoft seemed to understand that by controlling the operating system, the underlying hardware became less relevant. IBM obviously did not consider this concept, nor did they foresee that companies would be able to successfully clone their hardware platform. Once companies were able to clone the hardware, they needed an operating system. Microsoft was more than happy to provide them with that operating system, which by design was completely compatible with IBM’s PC-DOS. Once IBM lost control of the platform they created, power shifted to the one major commonality between the IBM-compatible clones: Microsoft’s operating system. It was IBM’s name that pushed the IBM PC into prominence, but it was the combination of hardware cloning and Microsoft licensing the operating system that created the dominant platform of the PC era, crushing nearly all competing personal computer platforms in the process. Without this seemingly minor clause in this pivotal contract, the history of the PC era could have been quite different than it was.
Microsoft releases the operating system Windows XP, the successor to both Windows 2000 and Windows ME. Designed to unify the Windows NT line and Windows 95 line of operating systems, Windows XP was not replaced by Microsoft until January 2007 with Windows Vista. However, with a nearly six-year run and the public debacle surrounding the release of Windows Vista, Windows XP remained the world’s most popular operating system until August 2012.
Microsoft releases their first software application, Microsoft Word 1.0. For use with MS-DOS compatible systems, Word was the first word processing software to make extensive use of a computer mouse. Not coincidentally, Microsoft had released a computer mouse for IBM-compatible PCs earlier in the year. A demo version was also included for free with a copy of PC World magazine, marking the first time a floppy disk was included with a magazine.
August 24, 1995
Kicking off one of the largest product launches in technology history, Microsoft releases the highly anticipated Windows 95. More than one million copies will be sold in the first four days of its release.
August 24, 1993
Perhaps the most famous lawsuit in technology history is decided for Microsoft. Apple claimed that Microsoft’s Windows violated their copyrights on the “visual displays” of the Macintosh. The judge in the case ruled that most of the claims were covered by a 1985 licensing agreement. Other claims were not violations of copyright due to the “merger doctrine”, which basically states that ideas can not be copyrighted. This paved the way for Microsoft to develop Windows 95, which imitated the Macintosh even more so than previous versions of Windows.
August 16, 1995
Microsoft introduces Internet Explorer, which at the time was a modified version of Spyglass Mosaic, which Microsoft had licensed. Later when Microsoft began including Internet Explorer for free with Windows, Spyglass sued Microsoft for not paying what they felt were the proper royalties. Microsoft settled for $8 million.
August 11, 2003
The Blaster worm, also known as MSBlast or Lovesan, begins to spread on the Internet, infecting Windows XP and Windows 2000 computers. The primary symptom of the worm was the crashing of the RPC service, which would trigger the computer to shut itself down and reboot as shown in the graphic. Microsoft estimated the number of machines infected between 8 and 16 million. Damage caused by the worm was estimated at $320 million.