Apple

Mac OS X is Born

Early Mac OS X LogoMarch 24, 2001

Mac OS X 10.0, the first public version of Mac OS X, is released. The code name for this release was Cheetah, although Apple did not start using the code names for marketing purposes until Mac OS X 10.3, Jaguar.

Apple Sues Microsoft for Copyright Infringement

Apple v MicrosoftMarch 17, 1988

Apple Computer famously sues Microsoft Corporation for copyright infringement in its Windows operating system. Apple eventually lost the lawsuit in 1995.

On The First Day …

Apple I AdMarch 1, 1976

Steve Wozniak completes the basic design for the circuit board of a (relatively) easy-to-use personal computer. The next day he shows it to the Homebrew Computer Club, which Steve Jobs attends. Jobs realizes the potential and convinces Wozniak not to give away the schematics but instead produce printed circuit boards to sell. The two Steves form a company, which they name Apple, and Wozniak’s design becomes the basis of the Apple I computer. The rest, as they say, is history.

 

Disney CEO Claims Apple Encourages Theft

Michael EisnerFebruary 28, 2002

Disney CEO Michael Eisner testifies at a Senate Commerce Committee hearing in Washington, D.C., on the protection of digital content from piracy. Eisner lobbies for sterner enforcement of copyright laws, claiming that Apple Computer advertisements for the iPod encourage copyright violations. “Rip. Mix. Burn. … they can create a theft if they buy this computer.”

A little over 3 years later, Eisner was later replaced as CEO by Robert Iger, who quickly arranged the buyout of Pixar Animation Studios, of which Steve Jobs was CEO. This move made Steve Jobs Disney’s largest shareholder and a member of Disney’s board. I guess it’s a small world after all!

Apple Discontinues the Newton

Apple Newton MessagePadFebruary 27, 1998

Apple Computer announces that it will discontinue development of the five year-old Newton Operating System and all of its Newton OS-based products, including the MessagePad series and EMate 300. Apple will focus on developing the Macintosh, which is once again left as Apple’s only computing platform … at least until the iPod, iPhone, and iPad come along.

 

Apple Sells 10 Billionth Song

iTunes LogoFebruary 25, 2010

Apple announces that its has sold its ten billionth song through its iTunes Store. The ten billionth song, “Guess Things Happen That Way” by Johnny Cash, was purchased by Louie Sulcer of Woodstock, Georgia, whom Apple awarded a US$10,000 iTunes Gift Card. It took Apple over five years to sell its first five billion songs but only a year and a half to sell its second five billion songs.

 

QuickTake 100 Launched

Apple QuickTake 100February 17, 1994

Apple launches their QuickTake 100 digital camera, one of the very first digital cameras aimed at the consumer market. Unfortunately for Apple, as was endemic for them at the time, they didn’t execute the marketing for this device very well, allowing other companies to take the lead in the digital camera market. Apple was out of the digital camera market by 1997.

Introduction of the Bandai Pippin

Bandai PippinFebruary 9, 1996

The Bandai Pippin is introduced. A little-known “multimedia device” using technology licensed from Apple Computer, it was an ill-fated attempt at a home video game console. It was 22nd on PC World’s list of the “25 Worst Tech Products of All Time”.

The Woz Leaves Apple

February 6, 1986

Steve WozniakSteve Wozniak, the co-founder of Apple Computer, decides to leave to pursue other interests. Reportedly he was unhappy that the company was devoting most of its resources to the Macintosh at the expense of the Apple II. He remained a shareholder on the board and eventually come back as an advisor when Gil Amelio became CEO. He makes sporadic appearances at Apple events but still does not perform in any official capacity at Apple.

Apple Acquires NeXT; Steve Jobs Returns to Apple

NeXT LogoFebruary 4, 1997

Apple Computer completes the purchase of Steve Jobs’ company NeXT for $427 million. Apple plans to use NeXT’s OpenStep OS to build the core of the next Mac operating system, eventually resulting in Mac OS X. Gil Amelio – with Steve Jobs as his advisor – makes plans to restructure Apple. Steve Jobs eventually advises Apple’s board of directors to replace Gil Amelio and hire him as interim CEO. Eventually the “interim” title is dropped and the rest is recent history.