Apple

Steve Jobs Named Interim CEO of Apple

Steve Jobs 1997September 16, 1997

Twelve years to the day after resigning from Apple, Steve Jobs is named Interim CEO of Apple. Only seven months earlier, Jobs’ company NeXT was purchased by Apple and just two months earlier Gil Amelio resigned as Apple CEO. Much of the technology acquired with the purchase of NeXT was used to build the Mac OS X operating system, which became the core of the iOS operating system that runs the iPhone and iPad.

Steve Jobs Resigns from Apple

Steve Jobs 1985September 16, 1985

Five months after losing control of the company in a boardroom battle with John Sculley, Steve Jobs resigns from Apple. Jobs goes on to found NeXT and purchase Pixar before eventually returning to Apple.

The Last Apple II

Apple IIgsSeptember 15, 1986

Apple introduces the Apple IIgs, the last major product release in the Apple II series of personal computers. Blending the older Apple II series computers with aspects from the Macintosh computer, the advanced “graphics and sound” capabilities of the IIgs (hence the name) was ahead of other contemporary computers such as the Macintosh and IBM PC. However, as Apple chose to focus on the Macintosh line of computers, Apple eventually ceased development of the Apple II series. The last IIgs was produced in December of 1992.

iPod Nano Introduced

First Generation iPod NanoSeptember 7, 2005

Apple introduces the iPod Nano, effectively replacing the iPod Mini. The move surprised many in the industry, as the iPod Mini was extremely popular. However, the use of flash storage instead of a hard drive allowed for a much smaller form factor, increased reliability, and better battery life. These improvements proved extremely popular with consumers as one million units were sold in the first 17 days. The pioneering use of flash storage in a consumer electronic device paved the way for its use in many future Apple product designs, such as the iPhone, iPad, and flash storage-based MacBooks.

Snow Leopard Released; The End of AppleTalk

Snow Leopard, Mac OS X 10.6August 28, 2009

Apple releases Mac OS X 10.6, “Snow Leopard” for their Macintosh computers. Snow Leopard was an important release as it was the first to drop support for PowerPC-based Macs and focus optimization for the Intel processor-based Macs. The networking protocol that Apple had used since the 1980’s, AppleTalk, was also discontinued in Snow Leopard. AppleTalk was the first true plug-and-play networking protocol and during its heyday in the late 80’s, AppleTalk was the most widely used networking protocol in the world.

Steve Jobs Resigns as Apple CEO

Steve JobsAugust 24, 2011

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come. – Steve Jobs

Apple CEO Steve Jobs resigns amid rumors of failing health. Jobs passed away 43 days later on October 5, 2011.

Apple Loses to Microsoft in Court

Apple v MicrosoftAugust 24, 1993

Perhaps the most famous lawsuit in technology history is decided for Microsoft. Apple claimed that Microsoft’s Windows violated their copyrights on the “visual displays” of the Macintosh. The judge in the case ruled that most of the claims were covered by a 1985 licensing agreement. Other claims were not violations of copyright due to the “merger doctrine”, which basically states that ideas can not be copyrighted. This paved the way for Microsoft to develop Windows 95, which imitated the Macintosh even more so than previous versions of Windows.

Mac OS X 10.2 Jaguar Released

Mac OS X 10.2 JaguarAugust 23, 2002

Apple releases Mac OS X 10.2, code-named Jaguar. For the first time, the “Happy Mac” icon is not part of a Mac operating system’s startup process, replaced instead by the gray Apple logo that is still in use today. Jaguar was also the first Mac operating system where Apple publicly used the code name to reference the operating system and for marketing purposes. All Mac OS releases since Jaguar have been referred to by its big cat-themed code name.

From my perspective, Mac OS X 10.2 was the first Mac OS X release that was truly usable. The previous releases (10.0 and 10.1) felt more like transitional stages from Mac OS 9. But Jaguar tied up a lot of loose ends from a usability standpoint and introduced many of the underlying technologies that are now standard parts of modern Mac operating systems.

The Original iMac Goes on Sale

Bondi Blue iMacAugust 15, 1998

After three months of anticipation, the original iMac G3 goes on sale. The “Bondi Blue” iMac became well-known for its colorful case, which bucked the industry norm beige. However, it is also known for being the first commercially successful computer to eliminate the use of legacy ports and the floppy drive. Widely criticized at the time for not including the older technologies, by only featuring USB ports for peripheral connectivity, the iMac helped popularize the emerging standard, even on Windows PCs. And when was the last time anyone saw a beige PC?

I recall helping my uncle purchase one of the first iMacs at a CompUSA store on that first day. There were only 15 available and we were there early enough to grab one before they quickly sold out. Yes, I was totally jealous, but at least I got to help set it up 🙂

Apple and Microsoft Call Truce

Steve Jobs and Bill Gates Macworld Expo 1997August 6, 1997

At the Macworld Expo in Boston, Steve Jobs announces that Apple and Microsoft have signed a five-year alliance. Bill Gates famously makes his seemingly ominous “big brother” appearance on the large presentation screen during the announcement. As part of the deal, Microsoft committed to continuing development of Microsoft Office for Mac over the next five years, Apple would make Internet Explorer the default web browser on the Mac, Apple and Microsoft would collaborate on Java compatibility, and Microsoft invested $150 million in Apple stock. However, the most important part of the arrangement is that both companies would cross-license all existing patents along with any new patents over the next five years, Apple would drop their long-running series of patent-infringement lawsuits against Microsoft, and Microsoft paid an undisclosed amount of money to Apple.

The common assumption in the tech community is that Microsoft’s $150 million investment in Apple saved the company. However, the reality is that with Apple holding $1.2 billion in cash at the time, $150 million was a relatively small sum of money. Some now believe the undisclosed amount of money that Microsoft paid Apple was in fact a secret settlement to the patent-infringment claims. Estimated at anywhere between $500 million to $2 billion, this was the real meat of the “cross-licensing” arrangement. It was likely this much larger undisclosed amount, along with the show of confidence that Apple would be around at least another five years, that gave Apple and Steve Jobs the breathing room needed to reinvent Apple into the most valuable company in the world.